Google Ads now lets advertisers connect external data to conversions, improving measurement and performance. Google Ads is rolling out a beta feature that lets advertisers connect external data ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

The Federal Trade Commission has fined online therapy company BetterHelp $7.8 million for allegedly sharing consumer data with third parties like Facebook and Snapchat for advertising purposes. The ...

Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product ...

Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s top court affirmed Thursday that the region’s privacy laws limit how long ...

Google has confirmed that a recently disclosed data breach of one of its Salesforce CRM instances involved the information of potential Google Ads customers. "We're writing to let you know about an ...

The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's ...

Privacy and transparency issues are increasingly coming into focus as the Hollywood giants aim to profit from user info. By Winston Cho, Alex Weprin There’s an ...