NASCAR has seen its advertisements sell out at lightning speed for the 2025 Daytona 500, according to Sports Business Journal. The surge, driven by high market interest, saw Fox Sports achieve a record sellout for ads in collaboration with brands eager to leverage the heightened visibility that comes with this huge event.

Fox Sports sold out of ads for Sunday’s Daytona 500 at a record pace, with the network leveraging a hot market and its broadcast of Super Bowl LIV to help reach the mark.

With the threat of rain looming, NASCAR moved up the start time one hour for Sunday’s Daytona 500 to 1:30 p.m. EST