Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.

Data analytics has become a must-have for organisations across industries, and is being integrated into both operational and business sides of companies, experts said at the Chief Data & Analytics ...

As if we needed to further muddy the acronym well, one ad tech platform has proposed a new meaning for ROI: Reports on Investment. “Programmatic has become the new normal, but our reporting and ...

Explainable AI (XAI) is essential for gaining executive trust in data-driven recommendations. Many high-performing AI models operate as black boxes, making their predictions difficult to interpret.

The push by the government to reduce healthcare costs and the increased liability providers have is forcing them to more easily identify and help chronic care patients to better manage their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving financial landscape, the ability to harness data for actionable ...

Leah Zitter is a technical writer who covers high tech. She holds a Ph.D. in psychology research and a master’s in philosophy and advanced logic. For years, higher education institutions across the ...