In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

In today’s big data world, analytics play a critical role in delivering actionable insights that empower personnel to act decisively and confidently in any situation. Many organizations are embracing ...