The new reality series, which is set to hit the streaming platform in 2026, takes viewers inside the high-gloss world of ...
Universal Music Partners With Indian Hit-Maker Desi Melodies in Push to Grow Market Beyond Bollywood
Universal Music Group is partnering with India’s Desi Melodies, a Punjabi music label, in a global distribution deal showing the surge in regional consumption. By Alexei Barrionuevo Universal Music ...
Understanding desi ghee and cow ghee: what’s the difference? For something as basic as ghee, it’s surprisingly personal. Every household swears by a different brand, a different texture, a different ...
New Delhi: India’s original spirits, mahua and cashew feni, are showing the world that desi can also be world-class. According to the Godrej Food Trends Report 2026, once poured in roadside bars and ...
This is the first posting in the Desi Spotlight Series, a series of blogs that will spotlight organizations and individuals of South Asian origin living in the United States that are making a ...
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No electricity, no water cooler: Rajasthan's 'desi fridge' goes viral amid India's extreme heatwave
As temperatures continue to rise across many parts of India, people are once again turning towards old methods to beat the heat. Amid the severe summer season, social media is filled with videos ...
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