Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, and Ohh My Brand, personal branding agency. Every brand claims to stand out. Most barely survive the scroll. I ...

Entrepreneurs who build successful businesses often possess a unique ability to see what others don't—the critical bottlenecks hiding in plain sight that create frustration, inefficiency, and lost ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Follow along as Machine Design interviews John Ellis, an entrepreneur, inventor and founder of Massachusetts-based engineering consulting firm Optics for Hire. The Optics for Hire team—a group of ...

An overview of the fundamentals of Finite Element Analysis (FEA) and its importance in aerospace component design. A look at how FEA software enables aerospace engineers to simulate the results of ...