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Swatch lets you design a watch with an OpenAI tool
Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...
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I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use again
I love the idea of being a watch designer. Putting your creative stamp on a small metal case, which houses a mechanical object so intricate that it draws comparison to the very world we live in, seems ...
The insect’s exoskeleton was the model for an unusual watch case made by Kieser Design, an independent brand in Frankfurt. By Penelope Colston Watchmakers throughout history have taken cues from the ...
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