Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...
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Beyond the Inbox: Direct Mail Thrives as a 'Breath of Fresh Air' in the Digital Marketing Era
In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just surviving but thriving in the marketing arena: direct mail. Far from being an antiquated ...
As we close in on two full years of the pandemic, lockdowns, Zoom meetings, and lives lived through screens, experts are finding that digital fatigue has firmly set in. Everyone is looking to make ...
PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, announced another quarter of strong growth, with revenue increasing 16% from the first ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today announced all mail sent through its platform is now 100% carbon neutral across its entire lifecycle, setting a ...
SAINT CLOUD, Minn.--(BUSINESS WIRE)--Nahan, a full-service, direct marketing and print solutions provider, announced today it has acquired the mail division assets of Intellus Marketing. The purchase ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Ken Boone, who was semiretired as the owner of Tidewater Direct — a direct mail components parts supplier headquartered in Centreville, Maryland, with three facilities — passed away in Delray Beach, ...
In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...
Two recent news items combined to present a bleak outlook for those in the direct mail industry. First, the U.S. Postal Service announced that, pending approval, the price of first class postage will ...
As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...
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