If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

Multichannel marketing reflects the realities of how consumers encounter and interact with brands. In other words, while many preach a digital-first approach to promotion, doing so to the exclusion of ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

In today’s fast-paced digital environment, integrating direct mail into your marketing strategy is essential for businesses seeking to enhance their outreach efforts. Direct mail APIs offer a ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...