Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based ...

We’re living in an “innovation economy,” according to Barry Frey, CEO of the Digital Place-based Advertising Association which held its annual gathering in New York earlier this week. In his pep talk ...

Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of ...

The integrated media and DOOH company introduces a mix of digital, static and experiential advertising formats at Hiranandani ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

The company will showcase its latest Digital Signage and LED display innovations, reinforcing the growing role of technology in shaping the future of digital out-of-home advertising.

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday. The agreement will further ...

MIAMI--(BUSINESS WIRE)--Lumix Advertising, INC., a cutting-edge leader in Digital Out-of-Home (DOOH) advertising, is transforming urban landscapes with its innovative scooter-based digital billboards.