When you think about traditional financing models, banks don’t really look at a startup elf company as being investment-worthy" ...

Twenty years after it was introduced to the world by Carol Aebersold and her daughter Chanda Bell, the Elf on the Shelf is ...

Forget the shelf — this holiday tradition has found a much taller place to hang out. A 40-foot inflatable elf is perched on ...

Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Every family has its own way of making the holidays feel special—maybe it's a marathon of Christmas movies or a plate of homemade cookies left out for Santa. For the Drummonds, the season isn't ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family's Elf on the Shelf for his three kids to find the ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.