My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

The adorable star of this clip knew the Elf on the Shelf would be up to mischief, but what she saw in this video left her ...

The 2005 children’s book, written by Carol Aebersold and her daughter Chanda Bell, turned an old family Christmas tradition ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

After years of refusing to do Elf on the Shelf, a mom finally caved after her youngest daughter begged her to participate in ...

A mom accidentally erased her Elf on the Shelf’s face while removing drawn-on eyeliner and couldn’t replace it. She turned to ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...

Twenty years after it was introduced to the world by Carol Aebersold and her daughter Chanda Bell, the Elf on the Shelf is now a staple of modern Christmas festivities, having become a cherished ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.