Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Multitasking is multifarious. Whether it’s remembering how ...

Data was supposed to give companies superpowers, but for many, it has created more of a storage nightmare than a strategic advantage. Over the past decade, businesses have invested billions in ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Artificial intelligence may dominate today’s headlines, but the technology alone doesn’t make a strategy. That was the consensus among speakers at this year’s CSCMP EDGE conference, where Jeffrey ...

In today’s hyperconnected world, businesses are awash in data—yet most remain starved for insight. From cloud platforms and distributed teams to AI pilots and dashboards, we have more tools than ever.