To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

Monitoring and evaluation (M&E) generates evidence for strategic planning, decision-making, advocacy, communication, and learning. This section aims to guide the development of the M&E plan. Planning ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Editor’s note: This article is the third in a series to help practitioners learn about the AICPA’s new quality management standards and prepare to implement them. The new final standards on quality ...

Whether it includes smart parking, smart lighting, intelligent public safety systems or all the above, a data-driven monitoring system is crucial to determining whether the investments your city has ...