With its third annual Live Mas LIVE, Taco Bell is turning its ‘product launch’ event into full-on variety show hosted by Vince Staples. Its an over-the-top brand moment that more companies should embrace.

Most people who eat at a fast food restaurant aren't going there just for the French fries, but if you're going to take the plunge in the first place, you

It’s notably absent from most other national chains.

Late for work with no time to pack a lunch, on a long car trip with limited meal options, living in a neighborhood without a nearby grocery store – there are many reasons why people eat fast food, even knowing it's not the most nutritious choice.