In 2007, he was signed by Gillette, starring in a number of ads for the company. In 2008, Federer signed a 10-year sponsorship deal with Nike worth almost $120 million. The partnership ended in ...
Nadal then defeated him in the 2008 Wimbledon final in five marathon sets. Federer won five consecutive Wimbledon titles – with Nadal denying him a six in a row – and five Halle trophies.