This research examines the first-person effect (FPE) of anti-panhandling public service announcement (PSA) messages on promotional behaviors and donation intentions. A survey was administered to 660 ...
In this article, we replicate and extend Eisend's (2008) pioneering work on first-person effects (FPEs) in the context of scarcity appeals in advertising, using "influence of presumed influence," a ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback