Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...

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Kellogg’s is giving one of its most familiar cereals a small shake-up, adding three new Froot Loops flavors that are already turning up on store shelves. The new releases land at a moment when big ...

If you grew up in the United States, you can probably guess what flavor a brightly-colored sugary treat might be. Purple is usually grape, green might be lime, red could be cherry or strawberry, and ...

BATTLE CREEK, MICH. — Kellogg Co. debuted two new twists on its cereal flavors with Krave Double Chocolate Brownie Batter cereal and Froot Loops with Marshmallows Jumbo Snax. “Whether fans are looking ...

Burger King has breakfast cereal milkshakes -- and they're actually pretty darn good. It's about time, too. No fast food chain tries harder than Burger King to cash in on that whole "weird viral food" ...