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How to control the data funnel: Follow these 3 best practices Your email has been sent As of 2022, 2.5 quintillion bytes of new data is being created worldwide each day. While some of this data will ...

Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated ...

Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...