Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

The iconic brand character joins Azzi Fudd’s podcast as a real-time, AI-powered participant, a first for the brand For the first time, the GEICO Gecko is stepping into a live, unscripted conversation.

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...