In a business environment, company owners, managers, department heads and team members all deal with processes, problems and systems. Gamification is a way to make these tasks and goals more fun while ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it's one that's becoming ...

Taking the rules of video games and applying them to everyday life was billed as the next big thing, something that would transform everything from dull office work to how we exercise. But can it ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

More companies are adopting gamification to improve engagement with both employees and customers. Learn why gamification is an evolution in management practices, how to get started and where career ...

Walk through any public area and you'll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren't alone. 59% of Americans play video games, and contrary ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...