The NFL continues to try and growing its fanbase worldwide and expanded its global marketing program. The league announced on Monday that four new teams are participants and two new areas around the ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

The Detroit Lions were awarded Global Marketing Program rights in multiple international markets, as announced by the NFL Monday. Through the program, which was designed for teams to build fan bases ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Winning marketing strategies and tactics that are successful in one region may fall completely flat in another. Communicating to customers across cultures and leading marketing professionals around ...