Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...
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How to use GA4 events to track and measure your KPIs
Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual ...
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...
Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...
Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...
Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. When it comes to measuring the outcomes of these strategies, though, there are common SEO ...
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