A new blog post from Google makes the case that consumer intent as glean from search data is better for mobile marketing targeting than demographics. The assertion is a thinly-veiled stab at ...

Google AdSense is introducing a new feature called 'ad intent,' which allows you to replace part of a website's text with a link to a Google search result, or add related links to the bottom of a page ...

Google’s new research shows a two-step method for extracting intent that is meant to help understand what users want to do through interactions on their devices. The system can figure out why users ...