Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...

Merchant API is now generally available. It's now the the primary programmatic interface for Merchant Center. Google will keep the Content API for Shopping accessible until next year. Google makes ...

Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026. Google announced it will shut down the Content API for Shopping on Aug. 18, ...

The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset. Google is pushing advertisers toward a more modern, scalable ...

As many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th. Google has opened up a request form to ask Google to give you an extension on the ...

Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening ...