The new 471 finally gets New Balance’s signature gray color scheme. If you buy from a link, we may earn a commission. Learn more Many of the most iconic sneakers debuted with an equally iconic ...

Sneakerheads have their own calendar, and New Balance's annual Grey Days celebration is always circled as one of the most important events of the year. Originally introduced in the 1980s to build a ...

Officially falling on May 10, Grey Day has come to be known in the sneaker scene as a day dedicated to New Balance. Celebrating its legacy through its long-standing association with the color gray, ...

New Balance has expanded "Grey Day" this year by converting the one-day event to a month-long celebration of the brand's signature color. The Boston-based brand kicked off the event yesterday with the ...

Each May 1, Boston-based New Balance celebrates its heritage and embraces its signature color of grey. Not many brands want to elevate grey as the pinnacle expression of design, but New Balance is all ...