An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...
The classic song "When You’re Smiling (The Whole World Smiles With You)," made famous by Louis Armstrong and later sung by artists like Frank Sinatra and Michael Bublé, captures an idea most of us ...
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