Well-written values make hiring easier, reduce employee turnover and engage people close in spirit to your business. However, the stereotyped approach to developing corporate values leads to people ...

Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

Developing value propositions is an important part of any marketing strategy. It involves understanding the needs of your target audience and creating a message that resonates with them. To do this, ...

COWES, UNITED KINGDOM - AUGUST 06: Prince Philip Competing In A Race At Cowes On Board His Yacht 'yeoman' (Photo by Tim Graham Photo Library via Getty Images) In his 2002 article for HBR,”Make Your ...

One of the biggest challenges faced by any organisation is how to translate its corporate strategy into something that the individuals who represent it can understand and act upon every day. This is ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...