Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

Opinions expressed by Entrepreneur contributors are their own. There’s no such thing as standing still or remaining flat. If you aren’t moving your business forward, then you are going to very quickly ...

Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...