While billboards and television ads were once the height of advertising strategies, today, people spend the majority of their day on their devices, whether it’s their mobile, laptop, or ipad. For ...

iPhone users can add websites to their iOS 18 home screens as progressive web apps, and essentially turn sites into standalone apps. However, there are a few features typically reserved for iOS apps, ...

The popularity of Progressive Web Apps (PWAs) in the IT sector is enormous due to their fast and simple development speed. In addition, the PWA is even more pow ...

Push notifications are a useful way for businesses to communicate with their customers promptly and directly. They can also help drive engagement and retention. This makes push notification software ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

A new app called Push it is sitting at the top of the App Store promising little more than the ability to send “push notifications to your friends.” The app features only two screenshots — one of a ...

This post was originally published on my Medium blog. Once, many years ago, when you purchased your first smartphone, you joined the always-online revolution. Gone were the days of status messages ...