Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

In the ever changing healthcare environment, clinical outcomes are more important than ever for hip and knee arthroplasty reimbursement. Because of this, hospitals are being forced to change how their ...

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data platform ...

Big data technology is transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt new ...

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore In today’s commercial world, big data is big business. In fact, by 2020, ...

At times, it may be difficult for HR leaders to get their entire team on board when it comes to embracing trends in big data and how to effectively tap into it. To increase department heads and their ...

Whether you’re just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey. Integrating big data into small business ...

Big data and computational modeling have the potential to fundamentally change the way patients are diagnosed and treated. Since the 20th century, diseases and other biological systems have been ...

Apparently businesses have reached the frontier of ‘big data’. But what is this supposed new landscape and should marketers be hurrying to stake their claim? Alex Blyth investigates In May 2011, ...

Big data is penetrable with the right understanding says Peter Sieyes, associate VP, head of consumer marketing and innovation at Infosys. Here he provides tips for creating a big data strategy… Big ...