A business brief is a document used to promote goods and services to customers and clients, increase profits, provide solutions to industry problems or increase consumer awareness of business ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Every advertising agency has its own take on the "creative brief," ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Forbes contributors publish independent expert analyses and insights. I write on creativity in marketing. The Association of National Advertisers just released a study on Agency/Client relationships ...