Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...

Underground music often inspires the mainstream, and this particular genre has certainly surpassed its DIY beginnings to influence a surprising number of top artists. When you purchase through links ...

In 2019, Spotify launched a hyperpop playlist, featuring a wide scope of artists as well as guest curations from 100 gecs, Cook and more. This collection further proved that the undefinable sound of ...

"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

From SOPHIE, Charli XCX and Dorian Electra to 100 gecs, food house and osquinn, get to know the 15 records that define hyperpop. One of the biggest misconceptions about hyperpop is that it’s new. Sure ...

The Hyperpop Evolution: The origins of hyperpop, as is the case with every other genre, are tough to nail down. It’s generally accepted that it was born in the UK, sometime during the 2010s. But the ...