Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical ...

But just below the surface, forces beyond our conscious control influence how we think and behave: our genes. Since the 1950s ...

The Psychology of Influence Dive into the science behind why we like, share, and follow ... These principles are deeply rooted in human psychology and drive behavior in predictable ways.

Humanistic therapy adopts a holistic approach that focuses on free will, human potential, and self-discovery. It aims to help you develop a strong and healthy sense of self, explore your feelings ...

The unified theory of psychology frames human behavior in terms of three factors: investment, influence, and justification. Investment frames animal behavior patterns in terms of work effort that ...

While many people find Maslow’s hierarchy of needs useful, It’s important to remember the model is just one way of thinking about human psychology, and wasn’t posed as, and isn’t ...

It’s not about dazzling with tricks but about reaching people on a human level. Understanding Persuasion: Key Psychological Principles The art of persuasion wasn’t something I studied.

Human psychology is influenced by a complex network of genes and environmental factors. Studying how and when genes fail to cooperate could broaden our understanding of behavior.