IBM’s Manny Schecter believes public awareness of intellectual property has increased but there has not been a corresponding increase in understanding The challenge of how to improve understanding of ...
“We can be aware there are such things as patents, trademarks and copyrights and perhaps have a sense of what they are, but not really understand them or how they achieve their intended purpose. And ...
When it comes to understanding intellectual property rights at least one organization has come to believe that less is more. A fresh approach to learning why IP rights exist and who they benefit was ...