The one mentioned above about “gif” versus “jif” is a great example, does it really matter that much whether you pronounce it with a hard “G” because that’s how most people say it ...

Jif Canada wants to ensure brand loyalty through a text challenge. Text "Peanut" 1,300 times and receive a 1kg jar of Jif Creamy Peanut Butter. Leo Burnett Toronto created the work. The media buy ...