Two of the world’s most popular toy brands have joined forces, with Lego partnering with Pokemon to drive sales of its ...

Similar to the Star Wars line, the Lego Pokémon Smart Play collab is split into two kinds of builds. There are all-in-one sets that come with one or more Smart Bricks. There are also Smart ...

I don't even particularly like Pokémon, so imagine how much true fans will appreciate these adorable new sets.

It seems ironic that Lego has partnered with Pokemon, Nintendo’s massive franchise, to coax children back to its humble brick, away from screens, and physical play.

As someone who loves LEGO as it is, I wasn't entirely convinced when SMART Play was first announced, but after spending a few weeks hands-on with two of the new Pokémon SMART Play sets, it's a ...

I went from wide-eyed convert at CES to a drawer full of untouched Smart Bricks… then Pikachu changed my mind ...