And, since 1968, part of that enthusiasm has probably included Hot Wheels, the pocket-sized diecasts that fill up many a ...

'Tis the [summer] season for shopping! Child-like excitement was in the air in San Diego this weekend, as the largest toy manufacturers and collectibles companies made their return to the famed ...

Mattel Inc, the world's No. 1 toymaker, offered to buy Canada's Mega Brands Inc for about $460 million to better compete with Denmark's Lego, the leader in the fast-growing market for building blocks.

We look at the numbers that made 2015 a banner year for the privately-held Danish toy company. Lego, everyone's favorite privately owned Danish toy company, reported fantastic growth in its 2015 ...

In all emerging markets – particularly Asian ones – local expertise and creativity are key for success in the toy space. Top down from afar is a recipe for failure. Two years ago, Mattel changed ...

STOCKHOLM—The Lego brick has toppled the Barbie doll—at least for now—in children's affections. Toy maker Lego A/S on Thursday said its revenue in the first six months rose 11% boosted by "The Lego ...

Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here. With schools closed across the country and many cities and states under “shelter-in-place” orders to slow ...

Tension is high in living rooms around the world, as parents and kids continue to struggle with isolation and home-schooling. Toy marketers want to help, and Lego, Mattel and Hasbro are stepping up to ...

Denmark’s Lego A/S reported a 31% increase in full-year net profit on strong revenue growth, thanks to its ‘Star Wars,’ Ninjago and Elves brick sets, but fell short of surpassing U.S. rival Mattel Inc ...

COPENHAGEN (Reuters) - Toymaker LEGO scored two publicity victories on Wednesday, sending 20 of its plastic figures into space alongside Denmark's first astronaut and surpassing the first-half ...

Lego, everyone's favorite privately owned Danish toy company, reported fantastic growth in its 2015 annual results last week, breaking several of its own records. In this clip from Industry Focus: ...