If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives ...

As I reported in a recent column, Revealed: Which E-mail Tests Work Best, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner. On the ...

Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls ...

Moderator for this session is Allan Dick. There are three speakers, Tim Ash, James Roche and Scott Miller. There is new technology being used in this session by Offermatica where the presenter asks ...

This past week I was asked by a reader to address the benefits of "paid search advertising" as a strategy for testing your marketing strategies. What I found out is that many small business CEOs haven ...

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas. Conversion rate optimization is all about finding the ...

Since "Testing" was a significant subject at last week's Conference by Mediapost Communications, this timely report from Marketing Sherpa about Case Study #CS31905: Landing Page Testing and ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session ...