Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform ...

Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

If you’re a martech leader, you’re probably feeling a bit stressed — and for good reason. Stakeholders across multiple departments depend on your choices, which underscores the magnitude of your ...

Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change. Not that long ago tech stacks were fairly simple and often ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

Why we picked it: Martech for 2024 is published by MartechTribe, a martech research and benchmarking company, and Scott Brinker’s marketing technology blog chiefmartec, which is best known for its ...

For the 5th year, we’ve run The Stackies Awards, where marketers send in a single slide that illustrates their “stack” — the collection of marketing technology tools they use and how they ...

The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilised by the possibilities. Which of the many thousands of platforms should they ...

In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets are shrinking, savvy technology teams must look beyond the ...

The mortgage industry is racing to catch up to consumer expectations around online commerce – and marketing technology is taking center stage. Companies like Amazon and Uber have removed friction and ...

SEO has become a pivotal source of information across the enterprise. Learn about the importance of SEO in modern-day martech stacks here. Effectively using marketing technology to understand the ...