Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

Lego launches ‘biggest innovation in decades’ with electronic smart bricks - Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the ...

JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...

CHESTERFIELD COUNTY, Va. -- LEGO broke ground Thursday in Chesterfield County, Virginia where the building block company plans to build its first U.S. manufacturing facility. The factory, expected to ...