Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new ...

A number of major brands took time to rethink their logos this year. Most recently, and perhaps most notably, Yahoo introduced a new logo to some considerable backlash and buzz. There seems to be an ...

A long list of brands took their logos in for a makeover in 2013. Some of the changes went almost unnoticed, like the subtle changes to the Facebook logo, while others, like Yahoo’s controversial logo ...

The 2013 AT&T MLS All-Star Game has a host club: Sporting Kansas City. It has a venue: Sporting Park. And now it has a logo. On Sunday, at halftime of Sporting KC's home match against Chivas USA, ...

Add Yahoo as a preferred source to see more of our stories on Google. Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to ...

When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to dispel negative feelings associated with its current look.