CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

World of Hyatt has been the consensus best-value hotel loyalty program for years. But ...

The company supported the loyalty relaunch with an in-restaurant campaign to make enrollment easier while driving customer ...

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...

A traveler explains how combining the personal and business World of Hyatt credit cards accelerates earning elite nights, making it easier to keep Globalist status despite upcoming Hyatt award chart ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

Starbucks made some major changes to its long-standing loyalty program last month.

Paytronix, an Access Company and leader in guest engagement solutions, today announced the release of the Paytronix Rewards Hub, an upgrade to its guest engagement platform that delivers a modern and ...

One of the recurring topics of conversation during last week’s Restaurant Leadership Conference is how much the definition of ...