For every one of its silly dance challenges and memes, there are even more clever makeup tutorials on TikTok — so don't knock it until you try it. Beauty professionals, influencers, and people who are ...

I have a love-hate relationship with makeup tutorial videos. There's something so captivating, and even somewhat soothing, about watching these videos. Plus, given how short they usually are, they're ...

In case you haven't experienced this incredible octogenarian yet, we'd like to introduce you to your new favorite beauty vlogger, Grandma Lill. The 86-year-old beauty guru stars in her own YouTube ...

Between the ruthless heat, the unforgiving humidity, and the endless invitations to pool and beach parties, wearing makeup in the summer can be a serious struggle. If you want to avoid having your ...

SOME 10 YEARS ago, before YouTube launched in 2006, women had limited options when it came to learning how to apply makeup. They could look at magazines’ beauty pages, or subject themselves to a ...

If you’re hoping to simply reach into your closet to find your Halloween costume, you may want to consider a 1970s-inspired look. You’ve likely already got some 1970-style pieces in your wardrobe, so ...

Whether you plan on recreating them or not, you won't be able to turn away from these amazing makeup tutorials until the transformation is complete Kaitlyn is a former Assistant Style & Beauty Editor ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

As far as beauty vloggers go, makeup tutorials are pretty much the bread and butter of their industry. Though they also do product reviews, haul videos, and reaction videos to industry news, makeup ...

When it comes to Halloween costumes, clowns are always in style. Reaching peak popularity with the Hollywood debut of Pennywise in IT, it seems that clown makeup is sticking around this Halloween, as ...