The fundamental marketing challenge of hitting the sweet spot between customer needs and wants remains the same as ever. The more things change, the more they stay the same, said French writer ...

Digital transformations or digital skill building often starts with a workshop or training. Most businesses I've worked with reach out with that exact request. The challenge is that training isn't the ...

Over the last few months I have collaborated with the World Federation of Advertisers (WFA) on research about building marketing capabilities within companies. Many companies today have a “people” ...