View post: Must Read: The Estée Lauder Cos., Puig End Merger Talks, War in Iran Is Straining Beauty Indies and Conglomerates The matte lipstick trend is still going, and beauty blogger Estée Lalonde ...

Matte lipstick isn't going anywhere. It has long been the gold standard in Old Hollywood glamour and recently took over Instagram and Tumblr in the liquid-lipstick format. Most complaints that result ...

Valentine’s Day is right around the corner and whether you’re celebrating virtually or IRL, you’ll definitely want to make sure you dress for the occasion! If you’re still struggling to figure out the ...

Talking shop with makeup artists being a hobby of mine, I asked makeup artist Benjamin Puckey his thoughts on this whole lip liner embargo. "I definitely think that it’s become a trend as a reaction ...

The 2015-era makeup staple is getting a “skinification” upgrade for 2025, with brands like Violette_FR, Westman Atelier and Rhode leading the charge. A decade ago, matte lip formulas were known for ...

We're desperately resisting the urge to make an obvious "naughty or nice" quip here, but this badass two-tone lipstick hack truly gives the best of a daring dark pucker and a bright red color pop ...

Is Kay Beauty's Cashmere Lip Blur worth the hype? ELLE India's beauty team tests the trending soft-matte lipstick inspired by ...

The social media-famous entrepreneur demonstrated an application of the three-piece Ulta exclusive, which she mentioned is her favorite of the beauty store’s holiday offerings. The $36 beautifully ...