US private equity firm GrowthCurve Capital has acquired a majority interest in Mistplay, a Montreal-based play-to-earn and game discovery platform for mobile gamers. No financial terms were disclosed.

MONTREAL, May 14, 2026 /CNW/ - Mistplay, the leading play-and-earn rewards and loyalty platform for mobile gamers, today announced the launch of the Mistplay Audience Network, a unified rewarded ...

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.

Mistplay is pioneering loyalty gaming to meet the needs of the mobile gaming industry and drive strong user engagement as an effective advertising platform. Hundreds of game publishers, with ...

In just one year, advertising costs have surged. The cost per install (CPI)—the amount spent on ads to get a single user to install an app—has jumped 48% on Android and 3.5 times on iOS. Yet, game ...