The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...
Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...
Unity still leads: Unity powers about 70% of top-grossing mobile games and holds roughly 48% market share, offering strong cross-platform tools and a vast asset store. Unreal boosts features: Unreal ...
Despite near all-time low valuations, Unity remains a leader in 2D/3D content development, particularly in mobile and indie games and the XR market. Unity's diversified revenue streams, particularly ...
AI is no longer just a novelty in game development—it’s becoming an integrated collaborator. From Unity’s in-editor AI Assistant to advanced 3D asset generators, developers can now prototype, code, ...
Overview: Mobile game development is becoming more complex with better graphics, live services, and multiplayer features.Many ...
It’s been almost 20 years since the original Unity game engine opened up to developers, kickstarting a mission to democratise game development. The industry has come a long way since then, from ...
For the first time, Unity's audiences are available for ad targeting outside the Unity platform, with Index extending Unity’s ...
Unity faces intense competition from AppLovin, Meta, and open-source platforms, limiting its ability to achieve long-term ...