Inventory at Daytona Beach shops include car parts, novelty items like a Dale Earnhardt electric toothbrush and a Daytona 500 ...

LA Wildfires: NASCAR driver’s dad battling blazes As the fires rage in California, NASCAR driver Garrett Smithley is cheering on his dad who is fighting the flames from the sky. Flying a DC-10 ...

Today the rankings for the top merchandise sellers in NASCAR came out and there are surprises, but a lot of expected results. Merch is, or was, the lifeblood of the sport and of most motorsports.

Fans can now purchase NASCAR-branded LA Strong merchandise with all proceeds going to the American Red Cross and LA Fire Department Foundation. In addition, The NASCAR Foundation will also ...

For their latest Crocs design, the American footwear company is teaming up with NASCAR to release the NASCAR x Crocs Classic ...

Hallelujah" That said, it'll be interesting to see if, in the coming years, the NASCAR diecast industry and the souvenir/merchandise business see an upswing in sales. Only time will tell if Dale ...

Despite this, the Earnhardts remained within the top 10 of driver merchandise sales in 2024. Sports Business Journal recently published a report, revealing the top 15 names in NASCAR that sold the ...