4.2 times more likely to buy again 5.6 times more likely to forgive a company after a mistake, and 7.2 times more likely to try a new offering compared with detractors (unhappy customers). Adobe also ...

When you create a story, what’s the first thing you should consider? Your audience. This is also true for your Net Promoter Score survey. Writing a survey question is simply a different form of ...

Using results from a recent project, this paper demonstrates how Huawei’s SmartCare CEM solution can drive your NPS (Net Promoter Score) improvement program. The key factors which influence NPS can be ...